Privacy Policy

Last Updated: 30 June 2026

Data Controller

Keys Experts is operated by ActivKey Systems Ltd.

For the purposes of data protection law, the data controller is:

ActivKey Systems Ltd
Company No: 16545674
Registered Office: Lady Bank, Tamworth, England, B79 7NB, United Kingdom
Email: [email protected]

1. Information We Collect

When you visit or make a purchase on our Website, we may collect the following types of information:

A. Personal Information Provided by You

• Name
• Email address
• Billing and shipping address
• Phone number
• Order history
• Customer account details, where applicable
• Customer support communications, including emails, live chat messages and activation support requests
• Payment details processed securely by third-party providers; we do not store full payment card information

B. Automatically Collected Information

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on the Website
• Cookies and tracking technologies; see Section 5 below

2. How We Use Your Information

We use the information we collect to:

• Process, fulfil and deliver your orders, including digital licence keys, download instructions, invoices and related order communications
• Provide customer support and assist with installation, activation or order issues
• Manage customer accounts, order records and support history
• Improve website functionality and user experience
• Send occasional promotional emails about similar products and offers, in accordance with UK soft opt-in rules under PECR. You can unsubscribe at any time.
• Detect and prevent fraud, misuse or unauthorised access
• Comply with legal, tax, accounting and regulatory requirements
• Protect our legal rights and resolve disputes

3. Legal Basis for Processing

Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the purpose, we rely on one or more of the following legal bases:

• Contract: where processing is necessary to process your order, deliver products, provide support or manage your customer account.
• Legal obligation: where processing is required for tax, accounting, consumer protection, fraud prevention or other legal requirements.
• Legitimate interests: where processing is necessary for our business interests, including fraud prevention, website security, customer support, service improvement and resolving disputes.
• Consent: where you have given consent, such as for certain marketing communications or non-essential cookies where required.

4. How We Protect Your Information

Your security is important to us. We implement appropriate technical and organisational security measures, including:

• SSL Encryption: protects your data during online transactions.
• Secure Payment Processing: payments are handled through trusted third-party payment providers.
• Restricted Access: only authorised personnel have access to customer information where required.
• Security Monitoring: we review and update our security practices to help prevent unauthorised access, fraud and misuse.

Although we take reasonable steps to protect personal information, no method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security.

5. Sharing Your Information

We do not sell, rent or trade your personal information.

However, we may share your data with trusted third parties where necessary to operate our business and provide our services, including:

• Payment Processors: to process transactions securely.
• Service Providers: third-party vendors that help us operate our website, deliver emails, provide analytics, host systems or provide customer support.
• Professional Advisers: including accountants, legal advisers and compliance advisers where necessary.
• Legal Authorities: where required by law, court order, fraud prevention, dispute resolution or regulatory obligation.

All third-party service providers are required to maintain appropriate security measures and process personal information in accordance with applicable data protection laws.

6. International Data Transfers

Our business is based in the United Kingdom and most of our operations are managed from the UK.

Some of our trusted service providers may process personal information outside the United Kingdom. This may include providers involved in payment processing, fraud prevention, email delivery, website hosting, analytics, customer support or technical services.

Where personal information is transferred outside the UK, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

7. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance user experience, support website functionality and analyse website performance.

Types of Cookies We Use

• Essential Cookies: required for website functionality, including shopping cart, checkout, login and security.
• Analytics Cookies: help us understand how users interact with our Website and improve performance.
• Marketing Cookies: used for personalised ads, remarketing or email promotions where permitted and, where required, only with your consent.

You can manage or disable cookies in your browser settings or through any cookie consent tool available on our Website. If you disable certain cookies, some parts of the Website may not work properly.

8. Your Rights and Choices

Depending on your location and applicable data protection law, you may have the following rights:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correct: You may ask us to correct inaccurate or incomplete information.
• Right to Delete: You may request deletion of your personal information where applicable.
• Right to Object: You may object to certain processing, including direct marketing.
• Right to Data Portability: You may request certain personal information in a portable format where applicable.

To exercise your rights, email us at [email protected].

We may ask you to verify your identity before responding to your request. We will respond without undue delay and within one month of receiving a valid request. Where permitted by law, we may extend this period by up to two additional months if your request is complex or if you have made multiple requests. We will inform you if an extension is required.

Some rights are not absolute and may be subject to legal, tax, accounting, fraud prevention, dispute resolution or other lawful retention requirements.

9. Data Retention

We retain customer information only as long as necessary to:

• Fulfil orders and customer support requests
• Maintain accurate order, invoice and customer records
• Comply with legal, tax and accounting obligations
• Prevent fraud, misuse or unauthorised access
• Resolve disputes and protect our legal rights
• Improve our services based on usage trends

Some information may be retained for longer where required or permitted by law, including for accounting, tax, fraud prevention, chargeback handling, dispute resolution or legal claim purposes.

When personal information is no longer needed, we securely delete or anonymise it, unless we are required or permitted by law to retain it.

10. Third-Party Links

Our Website may contain links to third-party websites, including software vendors, payment providers, support resources or other external websites.

We are not responsible for the privacy policies, content or security practices of third-party websites. We recommend reviewing their privacy policies before sharing personal information with them.

11. Children’s Privacy

Keys Experts does not knowingly collect or process information from children under 16 years old.

If we become aware that we have collected personal information from a child under 16 without appropriate consent, we will take steps to delete it where required by law.

12. Policy Updates and Changes

We may update this Privacy Policy occasionally to reflect changes in our services, legal requirements, payment providers, technology or data practices.

Any updates will be posted on this page. Significant changes may be notified by email or through a notice on our Website where appropriate.

13. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concern.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have not handled your personal information in accordance with applicable data protection law.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: [email protected]
Website: www.keysexperts.com
Live Chat: Available on our Website